Surabaya, Indonesia – In a bold and strategic move, Arinna Premium Hijab, a rising name in Indonesia’s modest fashion industry, launched its newest collection “Eid Adha Series 11” on Tuesday, May 14, 2025, while simultaneously celebrating the grand opening of its first boutique in Surabaya.

The elegant event, themed “The Journey of Modesty,” blended fashion with spirituality, capturing the essence of Eid through a graceful runway show and soulful performances.

The highlight of the morning came with appearances from top-tier celebrities who have become icons of modest style.

Leading the lineup was Irish Bella, Arinna's official brand ambassador, joined on stage by fellow muses Donita, Cut Meyriska, Dhini Aminarti, and Aryani Fitriana.

Each figure brought a distinct elegance to the runway, embodying the brand’s core message: style with spiritual depth.

Elevating the ambiance further, acclaimed vocalists Nada Sikkah, Gita KDI, and Woro Widowati delivered moving religious songs, turning the event into a celebration of faith and fashion.

Eid Adha Series 11: A Harmony of Elegance and Syar’i

Arinna’s Eid Adha Series 11 collection introduces a range of hijabs and Muslimah outfits crafted from luxurious fabrics such as Maxmara, Wolfis, Ceruty, and Shimer.

Designed with care, each ensemble features refined textures, fluid silhouettes, and timeless palettes — capturing the serene beauty of Eid Adha.

Signature lines include:

Elmira Series (Black, Olive, BW) – Maxmara